A Marketing and Communications Lead Dedicated to Brand Storytelling, Strategic Planning, and Content That Resonates.

Reimagining Creating Storytelling

With a decade of experience in marketing and communications, I specialize in crafting narratives that resonate with diverse audiences. My approach combines strategic rigor with creative execution, ensuring every campaign not only reaches but engages the target market. Form high-level brand strategy to detailed content creation, I am dedicated to driving impact through effective messaging.

Jessica mCMahon Resume

Strategic nonprofit leader with more than 10 years of experience spanning marketing, communications, fundraising, community engagement, and event management. Proven ability to develop and execute organization-wide initiatives, manage budgets, build community relationships, and advance mission-driven organizational goals. Experienced in partnering with executive leadership, leading cross-functional projects, and translating organizational priorities into effective strategies. Combines creative vision with hands-on execution, financial stewardship, and a deep commitment to community impact.
- Strategic Planning & Leadership
- Marketing & Communications
- Budget Management
- Fundraising & Development
- Brand Strategy & Management
- Community Engagement
- Cross-Functional Collaboration
- Event & Campaign Management
- Digital Marketing & Analytics
- Volunteer & Vendor Management
- Managed large-scale corporate events, fundraisers, and private functions serving up to 2,500 guests
- Supervised and coordinated event teams, including scheduling, training, and managing staff of up to 100 employees
- Oversaw event budgets, vendor relationships, client communications, and complex event logistics
Marketing Director | March 2025 - Present
- Provide strategic leadership for agency-wide marketing, communications, and brand management, independently directing the organization's marketing function from planning through execution
- Partner with leadership to align marketing strategies with organizational priorities, program growth, fundraising, and community engagement
- Oversee the agency's marketing budget, managing resource allocation, and expenditures
- Direct integrated marketing and communications campaigns across digital, social media, email, print, and direct mail channels
- Lead brand development, organizational storytelling, and communications strategies to strengthen community relationships and expand audience reach
- Oversee digital strategy, website management, and marketing analytics to evaluate effectiveness and guide continuous improvement
- Coordinate marketing volunteers, external vendors, and cross-departmental initiatives while managing competing organizational priorities
Marketing Manager | July 2023 - March 2025
- Developed and implemented agency-wide marketing campaigns supporting program enrollment, fundraising, membership, and community events
- Established and executed social media strategies to strengthen brand awareness and increase engagement
- Managed digital communications, including website content, email marketing, social media, and promotional materials
- Collaborated with leadership to identify marketing opportunities, coordinate campaigns, and maintain consistent brand messaging.
Development Director | August 2022 - November 2023
- Implemented major gifts program
- Developed and implemented annual grant strategy
- Created the foundation’s first scholarship program
Annual Fund and Marketing Coordinator | November 2021 - April 2022
Annual Fund and Events Coordinator | May 2018 - November 2021
- Managed a $350,000 annual fund budget, supporting fundraising strategy, donor engagement, and organizational development
- Developed annual fundraising appeals generating more than $200,000 in revenue annually
- Coordinated signature fundraising events generating over $88,000 in annual revenue, including corporate sponsorships and community partnerships
- Developed grant strategies and proposals supporting a $65,000 annual grant revenue goal
- Led integrated marketing communications, donor outreach, digital campaigns, and impact reporting
- Adapted fundraising events to virtual formats during COVID-19, expanding audience engagement and participation.
Development and Community Outreach Manager | September 2015 - May 2018
- Led fundraising, development, and community outreach initiatives to increase organizational visibility, strengthen donor relationships, and generate revenue
- Developed and executed annual fundraising appeals, alongside special events and online campaigns that expanded revenue opportunities
- Recruited, trained, and supervised volunteers while coordinating community programs, fundraising events, and organizational outreach efforts
- Created innovative fundraising initiatives, including a community cookbook and online crowdfunding
Rockland School of Ballet | Rockland, ME
Teacher | 2014–2017
Cuisine Chez Vous | Somerville, MA
Special Events Catering Sales Manager | 2013
MIT Faculty Club | Boston, MA
Catering Events Manager | 2012–2013
Blue Elephant Events and Catering | Saco, ME
Event Producer | 2009–2012
Education
Southern Maine Community College | South Portland, ME
Associate of Applied Science, Culinary Arts
Phi Theta Kappa Honor Society
University of Southern Maine | Portland, ME
Art and Entrepreneurial Studies
Emmanuel College | Boston, MA
Studio Art and Liberal Arts Studies
Design & Creative: Adobe InDesign, Adobe Rush, Adobe Lightroom Classic, Canva, Procreate,
Digital Marketing & Web: Wix, Squarespace, GoDaddy, Neon Websites, Meta Business Suite, Mailchimp, Constant Contact
Business & Productivity: Microsoft Office Suite, Google Workspace, Apple iWork, Raisers Edge, Neon CRM, Hootsuite

Additional Expertise: Graphic Design, Digital Content Development, Event Planning and Production, Cooking and Baking, Photography and Videography

Portfolio

Great marketing is where creativity meets strategy. Throughout my career, I've had the opportunity to bring ideas to life through thoughtful design, compelling storytelling, and purpose-driven communications.

From branding and graphic design to digital campaigns, website development, and social media, my work reflects a passion for creating meaningful connections between organizations and the communities they serve.

Below is a sampling of projects that showcase my creative approach, versatility, and commitment to delivering work that is both visually engaging and strategically impactful.